Search Engine Optimization Techniques |Use Of SEO Keywords
Choosing keywords for your Blog, posts, or Facebook Fan Page is extremely important if you want to have a better chance of being searched. You want to have relevant keywords that will gain you the proper search engine optimization. Keywords that are too broad will be nearly impossible to be searched unless you are the top 1% ranked for these search engines.
Find your niche:
You want to start off by figuring out what your niche is. Ask yourself if the keywords are relevant to the content your website offers. What keywords are used to describe the content you are offering? If your keywords are too broad, it will also lower your bounce rate with Google Analytics, which means that people are coming and leaving your website because they haven't found what they were looking for.
It used to be as easy as finding just one good keyword, however nowadays, you need more than one to be more specific and guarantee that your content will be searched and found for instance~ instead of "health", you would want your keyword to be more specific like "Health Coach". You don't want something so broad that your site will be one of millions of searches. You want to keep your keywords more specific so you have less competition. Also be sure to stay away from "long tailed" keywords that are too specific to your niche to where it will be less likely to be searched. (Long tailed keywords are good only if you know a specific phrase that is searched often that could allow you to get high amounts of traffic.)
*Start by using Google Adwords Keyword Tool to find keywords that are relevant to your niche.
Here's an example of keywords that are too broad:
You want your keywords to have a 50%-75% chance of being searched, so you will want to try to avoid the millions & hundred thousands and shoot for the 10-15,000 range in Global & Monthly Searches. As you can see, the word "health" has millions of Global & Local monthly searches.
Here's an example of keywords used with non-search-able keywords:
Words such as "and", "with", "for", etc. are not search-able, and will come back with no results.
Here's an example of specific "niche" keywords:
Here, the keyword "health coach" is more specific to your niche or your target market.
On another note, you can ignore the "competition" column, as it pertains more to advertising than it does relevancy to what people are searching for.
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I'd love to hear your comments and thoughts~ Do you have another proven technique that has worked for you with Search engine optimization (SEO)? Have a good article on Short Tail keywords vs. Long Tail keywords? Share them in the comments section!
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