Search Engine Optimization Techniques |Use Of SEO Keywords
Choosing keywords for your Blog, posts, or Facebook Fan Page is extremely important if you want to have a better chance of being searched. You want to have relevant keywords that will gain you the proper search engine optimization. Keywords that are too broad will be nearly impossible to be searched unless you are the top 1% ranked for these search engines.
Find your niche:
You want to start off by figuring out what your niche is. Ask yourself if the keywords are relevant to the content your website offers. What keywords are used to describe the content you are offering? If your keywords are too broad, it will also lower your bounce rate with Google Analytics, which means that people are coming and leaving your website because they haven't found what they were looking for.
It used to be as easy as finding just one good keyword, however nowadays, you need more than one to be more specific and guarantee that your content will be searched and found for instance~ instead of "health", you would want your keyword to be more specific like "Health Coach". You don't want something so broad that your site will be one of millions of searches. You want to keep your keywords more specific so you have less competition. Also be sure to stay away from "long tailed" keywords that are too specific to your niche to where it will be less likely to be searched. (Long tailed keywords are good only if you know a specific phrase that is searched often that could allow you to get high amounts of traffic.)
*Start by using Google Adwords Keyword Tool to find keywords that are relevant to your niche.
Here's an example of keywords that are too broad:
You want your keywords to have a 50%-75% chance of being searched, so you will want to try to avoid the millions & hundred thousands and shoot for the 10-15,000 range in Global & Monthly Searches. As you can see, the word "health" has millions of Global & Local monthly searches.
Here's an example of keywords used with non-search-able keywords:
Words such as "and", "with", "for", etc. are not search-able, and will come back with no results.
Here's an example of specific "niche" keywords:
Here, the keyword "health coach" is more specific to your niche or your target market.
On another note, you can ignore the "competition" column, as it pertains more to advertising than it does relevancy to what people are searching for.
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I'd love to hear your comments and thoughts~ Do you have another proven technique that has worked for you with Search engine optimization (SEO)? Have a good article on Short Tail keywords vs. Long Tail keywords? Share them in the comments section!
Amberly Mauszycki
Helping YOU Achieve Success!
(702) 396-0549
23 comments
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Kenneth
March 1, 2011 at 10:50 am (UTC -7) Link to this comment
Great info.. Thanks Amberly!
Amberly Mauszycki
March 1, 2011 at 9:03 pm (UTC -7) Link to this comment
Welcome Kenneth! Glad you enjoyed it!
Jeanine
March 1, 2011 at 11:13 am (UTC -7) Link to this comment
I always wondered what range would be the best one for keywords.
Also, that's a good point about making sure the ones you choose match your niche. Otherwise, you could get traffic that is a match for the general topic but not the specific niche you want to target.
Thanks!
Jeanine
Amberly Mauszycki
March 1, 2011 at 9:03 pm (UTC -7) Link to this comment
Yes, your niche is very important….gotta know what’s going to be driving people to your content!
Jennifer
March 1, 2011 at 11:16 am (UTC -7) Link to this comment
Love the way you have tackled this topic Amberly! Very helpful tips! Thank you!
Amberly Mauszycki
March 1, 2011 at 9:02 pm (UTC -7) Link to this comment
Thanks Jennifer! Appreciate you stopping by!
Karla Campos
March 1, 2011 at 11:34 am (UTC -7) Link to this comment
Hi Amberly, I love the Google Keyword tool especially since it's free. Great tips!
Amberly Mauszycki
March 1, 2011 at 9:02 pm (UTC -7) Link to this comment
Thanks Karla~ I agree….
Martha Giffen
March 1, 2011 at 1:14 pm (UTC -7) Link to this comment
You have made it easy for someone to understand teh basics of SEO. I fought learning it for a long time but have realized, google is boss so therefore, I search! LOL
Amberly Mauszycki
March 1, 2011 at 9:01 pm (UTC -7) Link to this comment
Thanks Martha! SEO is not an easy thing to understand sometimes…so simplified is always a good thing right? Google is awesome…where I’ve learned!
Stacy Hampton
March 1, 2011 at 2:11 pm (UTC -7) Link to this comment
I discovered your homepage by coincidence.
Very interesting posts and well written.
I will put your site on my blogroll.
Amberly Mauszycki
March 1, 2011 at 9:00 pm (UTC -7) Link to this comment
Awesome Stacy! Glad you are enjoying it! Look forward to connecting with you!
Marty
March 1, 2011 at 2:17 pm (UTC -7) Link to this comment
I use google keywords. I also use Headline Analyser too.
http://www.aminstitute.com/headline/
Provides some interesting insight.
Good post here. Thanks
Amberly Mauszycki
March 1, 2011 at 8:59 pm (UTC -7) Link to this comment
Hey Marty! Thanks for sharing your tip! I will check that out!
Lynn Jordan -- Authors Tools Blog
March 1, 2011 at 4:47 pm (UTC -7) Link to this comment
I've had three separate conversations about keywords today. Thanks for putting this great information together where I can send folks. Too bad I didn't read this post earlier <g>.
Amberly Mauszycki
March 1, 2011 at 8:58 pm (UTC -7) Link to this comment
Haha! Glad you enjoyed and make use of it! I know learning it really has helped me out!
Rose Mis
March 2, 2011 at 12:02 am (UTC -7) Link to this comment
Interesting article Amberly. I am a contrarian … lol. When I do keyword research, I always opt for long tail keywords even though they have fewer searches, I have found that the traffic that comes to me, is more highly qualified than traffic that comes from broader keywords. The more highly qualified the traffic, the less of it I need in order to convert it. And I will take quality over quantity any day of the week. 100 visitors that do what I want them to do beats 1,000,000 visitors that click away.
Amberly Mauszycki
March 2, 2011 at 8:36 am (UTC -7) Link to this comment
Thanks Rose! I appreciate any kind of feedback, especially when it comes to Long Tail vs. Short Tail keywords! I agree that you can get more qualified traffic, and that the broader you are the harder is it to target your specific niche or market. You’re right, quality compared to quantity is always best! I do think it’s a bit harder to generate leads that way and you may miss out on some good ones if you are too specific? Using the right keyword phrases are even more important because you don’t want to lose out on traffic having the wrong ones. I think as social media grows, Long Tail words are becoming a better SEO technique since competition is likely to grow with it! Thanks for the comment!
Dani Nir-McGrath
March 2, 2011 at 8:56 am (UTC -7) Link to this comment
Great article Amberly! SEO is so key to driving traffic! To date, I've also focused on short tail keywords and have focused on improving my alexa ranking. Now that I have traffic to my site, I may need to make some headway on narrowing my niche and using long tail keywords. It's an art form, isn't it?
Dani
Amberly Mauszycki
March 2, 2011 at 9:01 am (UTC -7) Link to this comment
Yes, I agree Dani~ it is an art form…you really have to put in more thought and get your phrases right with Long Tail keywords, but certainly a skill to improve!
Lynn Brown
March 2, 2011 at 11:27 am (UTC -7) Link to this comment
You are right Amberly, keywords are so important to your online business success. After all, if you don't have the traffic stopping in to see what you are all about, then you might as well close up shop!
Really enjoyed your visual examples that offers an easy way to understand what is and is not a good keyword for your market niche. Good job Amberly!
Would like to share a recent post from my guest author: Yusuf Chowdhury which would compliment the information you provide here.
Fiona Lewis
June 20, 2011 at 3:35 am (UTC -7) Link to this comment
SEO keyword research. Well, yeah this is a tough job especially for starters but you have laid some examples that would really help.
Fiona Lewis recently posted…Interview with Nicola Moras
Fiona Lewis
June 20, 2011 at 3:37 am (UTC -7) Link to this comment
SEO keyword research. Well, yeah this is a tough job especially for starters but you have laid some examples that would really help. Finding and using the right keywords would make a great way to becoming a top rater!
Fiona Lewis recently posted…Interview with Nicola Moras
Martha Giffen
March 1, 2011 at 9:10 pm (UTC -7) Link to this comment
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Lynn Brown
March 2, 2011 at 7:18 pm (UTC -7) Link to this comment
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Lynn Brown
March 2, 2011 at 7:19 pm (UTC -7) Link to this comment
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Danielle McGaw
March 2, 2011 at 7:35 pm (UTC -7) Link to this comment
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Yvonne A Jones
March 3, 2011 at 12:26 am (UTC -7) Link to this comment
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Amberly Mauszycki
March 5, 2011 at 6:44 pm (UTC -7) Link to this comment
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